THere’s Always a Story

Behind the Logo, Heart, and Wood

When I moved my business to COMPASS in 2018 I also revamped the logo. At that time it was my initials “LL” and that’s all it was. I had no idea then that my life was going to make a huge shift and change was underway. Life was happening at 150 miles/hour and everything felt aligned until it was not. Turns out, 2024 is a year of REIMAGING, RESTRUCTING, and REBRANDING, a year of fresh starts. What I imagined in my 20s is not what’s happening in my 40s and that’s okay. My logo literally shifted right side up, and right side up turned into two hearts, my two kids. When I put two and two together, I found that Lulah’s Chinese name is made out of the “heart” character and Landon’s was made out of the “wood’ character. Its meant to be, Heartwood it is. At Heartwood we believe your home is the heart. Your home should be your sacred place that brings you peace, joy, and happiness. My mission is to bring peace, joy, and happiness to one home at a time enriching one heart at a time.

Its simple: it begins with the heart and anything can be built and created with wood. The possibilities are endless. Together Heartwood is the core of what I am. Lead from the heart and see it as a piece of wood that can be chiseled into something miraculous.

As a person who has mostly led a life with my head, I’ve finally come to realize that the legacy I want to leave behind is what’s in my heart. Through my career in real estate, thousands of people have welcomed me into their homes and trusted me with one of the biggest assets of their lives. I’ve not taken this trust lightly and have loved on each one of them as if they are an extension of me and my family. I shared in their happiness and have also walked and carried their burdens with me. Real estate isn’t always happy, its actually life. It’s time to balance my head with my heart. I feel so blessed and fortunate that I have been put here on this earth to share a journey with real people.

Its in my DNA to constantly improve things and leave it better than I found it. I really can’t help it and for years I would ignore that call for various reason. Call it an obsession or call it whatever you want, but it turns out it’s how I want to leave this world. I want to leave it better than when I found it.